Description

Search has changed. Customers now ask AI tools like ChatGPT, Perplexity, Claude, and Gemini for answers—not Google. If your business isn’t included, you’re invisible. Join this webinar to learn how to turn your website into an AI magnet so you’re recommended, not overlooked. 

You will learn: 

• Why AI search (ChatGPT, Perplexity, Claude, Gemini) is rewriting the rules of online visibility.
• The key differences between old SEO (rankings) and new AI visibility (citations & mentions).
• How to create a Business Facts Page that AI engines love.
• The role of structured data (schema) and why AI depends on it.
• Simple content structure fixes (H1s, Reader Mode, main content areas) that make a big impact.
• How to add trust signals: author bios, credentials, reviews, and “Why trust us” bullets. 

Register Here

Meet the presenter: Jennifer DeRosa is an AI-forward SEO strategist and the author of Building DIY Websites For Dummies (Wiley). She is the founder of Toto SEO—a GEO/SEO agency for small businesses—and Toto Coaching, which provides weekly guidance to help entrepreneurs build credible, conversion-ready sites. A 20+ year veteran, Jennifer built and sold TechCare (2001–2021), and completed MIT’s No-Code AI & Machine Learning program. 

She is a frequent SCORE speaker and mentor, translating complex shifts in AI search into clear, actionable playbooks—entity-based optimization, structured data, and LLM seeding—so businesses can be cited and trusted in ChatGPT, Google, and beyond. Her background spans manufacturing, aviation, and local services; earlier in her career she consulted for Mercedes-Benz Credit, U.S. Surgical, GTE, GE Capital, Unilever, and Calvin Klein. Jennifer’s work is known for measurable results, transparent methods, and ethical, standards-based implementation.