Session 2 of our 4 part series will focus on the back end of the Meta platform. Social media marketers often tell stories with numbers, but do we use our own data to inform our decisions? In this session we will provide an introduction to Meta Insights. Beginners will be amazed at the breadth and depth of customer insights that are available. Attendees will walk away with a sense of what metrics matter most to their business, how to analyze them, and how to use data to perfect their communications practices. $25 for members, $40 for potential members. Fees include course materials, a video recording and coffee.
8-9am
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